Real Business Developers Wanted In This Recession

Have you decided yet? Have you determined once and for all that you are going to do something BIG for your self and your family?

My mentor always says, “what you do for yourself makes you successful but what you do for others makes you significant!” Are you still working at the same job hoping things turn around for you someday? Still hoping business picks up again like it once was years ago? Still on the JOB boards and newspapers looking for that next new exciting company that will finally pay you want you are worth? Or maybe you’ll even settle for just a little more money than you’re making now.

When will enough be enough for you?

I want to introduce you to someone I met recently…

His name Is Robert Burrows. Robert lives in Michigan and found an ad my Partner Yolanda Williams-Davis had on the Michigan Talent Bank.

Robert is a social worker with the juvenile disciplinary system. In other words, he works in the non-profit sector and his income was also non-profit.

He was telling me during our interview he believes many many people in Michigan are starving for an opportunity to get more control over their income and therefore their lives.

I was shocked to hear that the unemployment in the state of Michigan is almost 25% higher than the national average!

What is it like in your area?

What does the housing market look like in your city?

Just last week I met Christian, a young guy from Arizona who was also a newly-wed that was also expecting his first child in about 6 months.

Both Christian and his wife home owners and were calling the bank that same day to notify the mortgage department that they both want to voluntarily give up their houses…

The he shared with me his house was already rented out but he could not charge enough to cover the entire mortgage. He could refinance because the appraised value had decreased by $60k within the last year.

Can you tell that people need to make some adjustments in their income and in their lives?

Where are you in your life?

More importantly, what are you doing to maintain much less advance you quality of life and those around you?

There are tons of people looking you and your leadership. Actively seeking and starting businesses that can help them become recession proof.

Approximately 79 million people will start their own business in the next few years. All will need to master the skills that you can learn now and position yourself to teach to others.

Right now you have a chance to put your self in position to be the one who helps them set up a marketing system that will bring them more customers and therefore more money and when that happens, you profit too.

You can first take back control over your own life by becoming a real business developer marketing everything from simple necessities, like a cell phone and Internet service, breakthrough technology like video phones, info products on how to swap car engines, baking or any field you are passionate about using proven marketing systems.

You can, in turn ,create the lifestyle of your dreams by helping people get more of what they want out of life.

Having a Spotter in Business Development

I recently watched Mark Wahlberg’s movie Shooter “again”. I really love this movie! In the movie Shooter, actor Mark Wahlberg’s character is a sniper and he lost his spotter. He died in a maneuver that went wrong. This spotter was the sniper’s good friend and military comrade. So, he recruited actor Mike Pena as his new spotter.

The movie reminds me of business development. You know, in business development, you really should not go it alone. There should be a business development team. The team would be responsible for finding new business opportunities, pitching the company’s products and services to ideal prospects, attending pre-bid meetings, attending trade conferences, drafting bid proposals, and attending competitive interviews for short-listed vendors that have responded to solicitations for bids.

For any one deal you are going after, it would be neat to have a spotter. In business development, it would be neat to have a spotter to tell you what is out there with respect to business competitive intelligence.

The spotter was the sniper’s look out man and he would advise the sniper by calling out sayings such as:

You’ve gotta get out of there!
Incoming… 2 o’clock!
They’re right in front of you!
They’re all over the place!

Not to make light of military maneuvers, but it would be really cool to have folks looking out for you in a similar way in business development settings like government agency pre-bid meetings or competitive pitch interviews. Your spotters could tell you what the prospects’ staff and what your competition is up to. This is known as competitive intelligence. If you are in there alone, you may miss out on what others hear and see with respect to business and development and business competitive intelligence.

In the Mark Wahlberg movie Shooter, my favorite line in the movie is when an elderly, retired sniper says:

“The world ain’t what it seems. The minute you think you got it figured, you’re wrong!”.

This is precisely why it is extremely important to have a business development team. The more intelligence you can gather about who your competition is, what your competition is saying and doing, what your competition is likely to do, the better you’ll be able to figure things out. Even if you cannot afford to hire someone full time, consider paying a consultant to show up and give you feedback on what she is hearing and seeing.

By Clovia Hamilton, MBA JD – President

Lemongrass Consulting Inc.

Business Development Certificate – Steps to Earning a Certificate

Many people are now turning to online courses to supplement their current business knowledge. This includes earning a business development certificate, which is a credential that is beneficial in a variety of different sectors. Whether you are working in sales, public relations, event planning, or any other different areas of the business world, you will want to be sure that your knowledge and skills are up to date with what is going on in the market today. This type of certificate can be earned completely online, from the comfort of your own home, which makes it a convenient option for the business professional or home executive.

The first step to achieving your business development certificate is to attend the online courses, and do the required reading. This will give you all the knowledge that you need to study for the eventual exam at the end of the course’s progression. During the course itself you will be under the supervision of your qualified instructor, who is able to facilitate discussions, and ensure that any questions that you may have will be answered. Some homework or discussion questions may need to be completed before attending online seminars, to help facilitate this level of group discussion.

After the coursework part of the business development certificate course has been completed, the next step is then to start studying for the exam. There is an official business development exam that all professionals are required to take to receive this credential. All of the information that you need to know will have been already covered within the online coursework and reading material that you have already covered during the initial five months of the course study. However, it’s recommended to go over it again on your own time just as a refresher course, to be sure that you are able to pass the exam without problems.

On exam day, you will then need to complete the questions that are asked, and possibly write an essay in some courses. At the completion of this exam, if you have answered an adequate amount of questions correctly, you will then be awarded the official business development certificate. This will then let you go on to have access to a wider range of opportunities, including the possibility to advance further within your own business, but also to find a new company to work for. Any added credentials are always a good idea to be competitive in today’s job market.

Multifaceted Marketing for Business Development and Small Business Marketing

One of the most critical elements of successful business development and marketing campaigns is the concept of using several vehicles to reach your potential customer. I call this Multi-Faceted Marketing. It’s based on two very simple assumptions:

1. Most people are resistant to a sales pitch, their first reaction is ‘No’.

2. Most people do not remember something until they have seen or heard it many (6-12) times. That includes your company or product name.

Your customers are overwhelmed with marketing slogans, pitches, and images. They are brain-dead when it comes to being sold. They are most likely resentful of anything that takes their time away from running their small business or mid-sized company, and would sooner ignore you than listen to you. We humans are built in a way that allows us to forget something seconds after seeing or hearing it. It may take 6 to 12 impressions in order for us to recognize something, and often more to remember it.

Question: Would you recognize the logo of the world’s most popular cola? My guess is you would if I could show it to you (it is a registered trademark). It’s probably the most recognized symbol in the world and has been around for over 100 years. But, it’s no accident that you see it everywhere you look. Their parent company knows that even though they are not a new business, and even with their preeminent position in their market, they need to advertise everywhere to support their place in your memory.

Your strategic planning and marketing plan won’t look like theirs, they spend millions on their business development and marketing, but it can contain the fundamental principles that make them successful. It can contain Multi-Faceted Marketing, which will insure your company or product name reaches your potential customer in multiple ways. By doing so, you will insure that they receive multiple impressions and will soon remember you and your products.

What does this look like? It takes some analysis like that done in an intensive Two-Day Critical Analysis and Strategic Planning Consultation, and some understanding of your company, products, and market to show the business development and marketing activities that best fit your company, but a good diversification might resemble:

1. A good website with fully implemented Search Engine Optimization (SEO).

2. Regular press releases, articles, and other public relations.

3. A proactive email campaign

4. A proactive phone campaign

5. Online targeted advertising

6. Hard copy advertising

7. Show attendance

This is a sample list and not all the activities listed apply to all companies, but you get the idea. A Multi-Faceted, diverse group of activities maximizes the opportunity for you to reach your potential customer multiple times, overcoming the first ‘No’ reaction. It provides the customer multiple impressions allowing them to build a memory of your company and product. And, it allows the time to build a relationship with them, before you ever meet them.

Developing new business isn’t easy, but by following a few basic principles, you can maximize your return on investment on every one of your business development and marketing activities. Beginning with Multi-Faceted Marketing is a good start.

Good luck and good marketing.